• Have a working knowledge of how digital advertising campaigns work
• Know both the Facebook Ads Platform and Google AdWords inside out
• Know how to use GTM and Analytics, as well as the Facebook Pixel
• Have some understanding of SEO and web development as it pertains to digital advertising
• Have great writing and reading comprehension skills
• Be a strategic thinker who knows how to problem solve
• Campaign Reporting – maintaining existing marketing reports and dashboards, while gleaning meaning from, and suggesting action items from the data, to provide insights to the team, your manager, and the client.
• Campaign Copywriting – researching, strategizing and writing copy for digital advertising campaigns using our proprietary systems in order to reach client goals (such as purchase conversions, email signups, etc.)
• Creative Direction – assisting manager and our designers to develop creative assets needed for digital advertising campaigns based on best practices and following each individual client brand guidelines.
• Website Analysis – providing strategic recommendations in regards to websites and landing pages as they relate to digital advertising campaigns.
• Budget Management – keeping tabs on how much has been spent per campaign per client on a monthly basis (we manage large budgets!)
• 3-5 years of experience strategizing paid search engine marketing campaigns
• Experience with strategizing clients paid accounts & social media (Google, Bing, Facebook)
• Expert in Goal and conversion tracking
• Strong Auditing skills (analytical, data visualization and reporting)
• Expertise in Automation Tools
• Experience with behavioral targeting/remarketing campaigns
• Previous experience must be with an online marketing agency is an asset
|3 - 5 Years
|3 Lac 75 Thousand To 6 Lac 50 Thousand P.A.
|Marketing / Advertising / PR / Media Planning
|Youtube Website Analysis Budget Management Campaign Copywriting Google Adwords PPC google analytics Web Analytics webmasters Facebook Ads SMM Social Media Marketing You Tube Ads YouTube Ads Marketing Campaigns Digital Marketing Online Marketing Internet Marketing Digital Marketer Online Branding SEM Search Engine Marketing
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